Because you asked: Archive

Mar 21st

Feb 13th

1 tag

Feb 7th

1 tag

Feb 7th

“People sharing more - even if just with their close friends or families -...”

– Mark Zuckerberg’s letter to investors on Facebook’s ‘social mission’ | The Verge I have no doubt that facebook has created a revolution in communications. Unlike TV or radio, it wasn’t just a technology that changed the media landscape, but how it was applied. Social...

Feb 1st

Jan 31st

1 note

Jan 24th

Message sent to my Last.fm account

17 year old: Hi there, is there any chance at all you could send me the We Cut Corners
 album? I'd really appreciate it! Let me know if you can.
Me: Buy it...
17 year old: i'm 50c off it (used a giftcard) after buying Carl Barat's EP and the Fight Like Apes album unfortunately.
Me: can't man - they need the sales!
17 year old: Just bought it there off iTunes, gonna put it up on a few sites for free.

Jan 16th

Project Dreamcatcher: How cutting-edge text... →

There has been a frantic rush to analyse social media. Part of my role at Mindshare is to do just this, but often like any data analysis, context is key. Text analysis - understanding the human meaning behind what is left on forums, twitter, or blogs - can provide far greater insight into consumers than the volume of data alone. For me, this article was fascinating. If Obama’s text analysis...

Jan 16th

1 note

2 tags

Jan 10th

2 tags

Jan 5th

15 notes

Watch

Every 3 months, I produce life through a lens - a collection of photos I take with an iPhone or Canon camera. I’ve looked back on the very lucky 2011 I had and created a annual look at the year that was for many difficult, but life is more about banks, debt and austerity. Thanks to everyone who made each of these images possible. Music by the amazing James Vincent McMorrow, who I saw a...

Jan 3rd

Jan 2nd

Dec 25th

Dec 12th

3 tags

Dec 7th

3 notes

Dec 4th

Dec 1st

Nov 28th

2 notes

Nov 20th

3 tags

Nov 14th

3 tags

Twitter Trouble

Richard Moore, on behalf of the Sean Gallagher Presidential campaign will be issuing a complaint to RTE about The Frontline programme not validating the source of a fake tweet read out during a live debate. Speaking on The Last Word this evening, Gallagher’s media consultant suggested if their complaint brought about protocol on how to handle tweets on live programming, it will be a good...

Nov 14th

Nov 6th

Oct 31st

Oct 30th

Can Google and Twitter predict our President?

It’s always interesting to keep an eye on Google Insights - the tool which allows you to see the volume of searches (relative rather than actual) made by different markets. It is a great indication of what people are into and the Irish Presidential election is no different. So who are we searching for? As the tool only allows us to look at five terms at once, we’ll exclude Martin...

Oct 26th

3 tags

“The man that Gallagher took the cheque from will be at a press conference...”

– The Tweet That Changed Gallagher’s Game tweet above from @McGuinness4Pres For social media - forums, twitter, picture services - to be taken seriously, they need to grow up. They need to act maturely and realise that with the right to broadcast a message to potentially thousands comes the...

Oct 25th

1 note

Oct 23rd

Oct 22nd

Watch

Irish High Waves as Good as Anywhere Else A friend of mine, John, introduced me to the sport of surfing. I always associated it with Hawaian culture or in recent years Dublin4 heads (thanks to that Denny’s Ham TV spot), but standing on a West Ireland beach in the wet and cold wind isn’t as glamorous as TV and movie make it out to be. But when you get in the water, it is something very...

Oct 22nd

4 tags

Oct 22nd

2 notes

Watch

Will the iPad save the Publishing World? It’s probably too late to expect certain newspapers to come back from near-death, but those who are re-inventing themselves definitely can see the glimpse of light at the end of what has been a very dark tunnel in the publishing business. Steve Jobs legacy isn’t just great technology innovation marketed well to the masses but the fact he...

Oct 21st

Oct 20th

3 tags

Oct 20th

Jul 25th

Jul 24th

Jul 5th

Jun 27th

Apr 23rd

1 note

3 tags

Feb 12th

5 notes

3 tags

Retailers: step up!

Recently, I spoke with Jim Carroll from the Irish Times about the impact on retailers of certain products going digital. My main point was that retailers need to innovate to provide consumers with added value and/or experience in store to convince people to part with their money, make the trip to the store and walk out with a physical product. Extra effort has to be made with products which can...

Jan 9th

29 notes

Dec 13th

Nov 27th

1 note

Think behaviour before you create

photo by gfpeck Three separate stories and situations I have noticed in the past few days have sparked me to write about how we need to think ahead, not about potential success of an idea, a business plan, or an activist campaign, but think about people’s behaviour. It’s simple in principle, but often forgotten or ignored in practice. Designing for people’s behaviour can...

Nov 8th

Influencers - How trends and creativity become...

Williamsburg Basement - the home of many influencers I spend my days looking at how people consume things - brands, media, messages. My role can often be an unhealthy obsession with looking at what people get into, what makes them tick and how they are communicating this with others. Part of this is understanding trends, influencers, the tipping points. In no way, do I aim to assume I know the...

Nov 3rd

3 tags

Acting like a local

One of those hideous morkeshing terms is Glocal. Thrown around board room tables like cheap coffee and Powerpoint slides, it sums up the phrase “Think Global, Act Local.” While attributed to Scot town planner and social activist Patrick Geddes, it was adopted by corporations in the 80s and 90s as commercial globalisation spread, lead by giants such as Sony and Microsoft. The marketing...

Nov 1st

The Social Network: An Education

I have been reading David Kirkpatrick’s book The Facebook Effect and so was interested to see how Mark Zuckerburg would be portrayed in The Social Network, based on another book Accidental Billionaires. Speaking about the film, the founder of facebook explained the partying depicted in the film is fiction as “this is my life, so I know it’s not so dramatic.” However, how...

Oct 11th

Oct 4th

1 tag

Nike Plus

This is nothing new, but I signed up the other day and realised the strength of the partnership between Nike and Apple. The running training product and service is very simple. Download an iPhone app, which tracks where you run and therefore speed, time and place, allowing them to give you advice (why not buy more Nike products?) and compare your runs against their community of runners ...

Sep 28th

1 note