There has been a frantic rush to analyse social media. Part of my role at Mindshare is to do just this, but often like any data analysis, context is key. Text analysis - understanding the human meaning behind what is left on forums, twitter, or blogs - can provide far greater insight into consumers than the volume of data alone. For me, this article was fascinating. If Obama’s text analysis consultant can achieve what is outlined, they will have powerful insights to inform their strategy.
A blog on advertising, trends, marketing, music, fashion and technology in Ireland and beyond.
In my spare time, I look after consumer insights, research and trends at a Dublin marketing agency
In my spare time, I look after consumer insights, research and trends at a Dublin marketing agency
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